Experiential marketing is one of the most effective strategies to connect and interact with consumers. Traditional marketing campaigns are losing their efficacy in gaining customers. What is increasingly effective today is creating unique and energetic branded experiences to consumers, these branded experiences are called events. The brand experience begins with good experiences with your marketing campaigns. Read on to find out what experiential marketing is, learn how to create an … [Read more...]
6 Effective Tips on How to Promote a Festival
Festivals are undoubtedly a fun and entertaining type of event. They are great means to showcase local culture and creativity. Festivals are powerful drivers for tourism and help boost the local economy. For businesses and organizations, they are an effective way of brand exposure and customer engagement. And if you're planning on hosting one, then you need to plan as early as possible. Six months is the minimum planning time for festival events like music festivals, celebration festivals, or … [Read more...]
How To Improve Event Engagement With Social Media
Organizing and managing events is not only an important element for the success of your Event, but audience engagement is the most critical aspect for the success of any event. It is important that people who come to attend your event must feel entertained and engaged from beginning to end of the event. Simply promoting your event on social media cannot be enough for your event marketing and audience engagement. You have to create exclusive event strategies that comprise reaching … [Read more...]
How To Write The Perfect Virtual Event Description
Writing The Perfect Virtual Event Description As a global pandemic swept our globe, some industries were quicker to adapt than others. Event planners, fortunately, had a myriad of tools at their fingertips which could be leveraged to take the world of events into a digital forum, and successful events were being hosted remotely, allowing people to tune in from all over the world. In a year of upheaval, event planners have been leveraging technology to provide dynamic and diverse events … [Read more...]
How To Use Social Media To Market Your Event
Social media provides you with a great platform to reach your target audience and generate interest in your events. It doesn’t require any expert knowledge or skills, just a little bit of time and attention. Part of the time to do this requires some effort thinking about a specific strategy to reach your audience and inspire them to socially share your posts and create a hype around your events. The end goal of course should be selling tickets to your events and creating an urgency to take … [Read more...]
How to Boost Ticket Sales With Free Facebook Marketing
As an event organizer, you probably use social media marketing to advertise your events and attract more attendees. Facebook, for example, offers a variety of free tools – such as Facebook Pages, Events, and Groups – that you can use to increase your event outreach and potentially gain more revenue with increased event registrations and bookings. In this article, we’ll share some actionable tips that will help you fully utilize free Facebook marketing to improve your event planning efforts, … [Read more...]
5 Ways Podcasts Can Add Value to Your Event Marketing
Podcasts are becoming an undeniable force in the world of event marketing. Today, there are over 700,000 active podcasts in more than 100 languages, and both of these numbers are increasing year after year. Therefore, it’s not surprising that savvy event planning companies have noticed the trend and have started using podcasts in their event marketing campaign. Podcasts offer a range of opportunities for promoting your event that are hard to match by any other marketing method, so any … [Read more...]
Use These 5 Strategies to Promote Your Event on Pinterest
Although Pinterest doesn’t get as much attention as platforms like Twitter or Facebook, it doesn't mean that it’s not just as powerful of a tool for promoting your brand and connecting with your potential customers. According to Pinterest’s official blog, around 250 million people and 1.5 million businesses use Pinterest each month. This makes it one of the best platforms to connect with prospective attendees and sponsors. In this post, we’ll take a look at some of the ways you can use … [Read more...]
How to Use Twitter to Promote Your Event to Attendees
Twitter is an amazing platform with a worldwide reach and the power to really affect people's lives. It can also be a really great promotional tool, and event organizers are using it as a way to attract new attendees, connect with sponsors, and improve brand recognition. In this article, we’ll share some tips on how you can use Twitter to promote your events and increase attendee engagement. But first, let’s take a look at why you should consider using Twitter as part of your event promotion … [Read more...]
10+ Event Marketing Ideas to Sell Out Your Next Event
Successful event organizers use data gathered from past events to design effective event marketing strategies. Their marketing strategy may include using event discovery websites, creating a strong social media presence, or targeted email marketing. In this article, we’ll look at some of the best event marketing ideas that you can use to sell out your next event. We’ll also explain how you can implement these event marketing ideas and get started with a step in the right direction. #1: Event … [Read more...]