The road to a successful event requires a lot of preparation and pre-event work. Event planners focus their efforts on creating and executing a strategic event promotion plan. Your event promotion will determine whether your potential attendees will feel attracted to attend your event. This article contains all the information you need about event promotion and how you can use it for your upcoming event. … [Read more...]
Level Up Your Brand Activation: 9 Tips For A Memorable Experience
In today’s competitive business world, the importance of brand activation cannot be overstated. Your brand is more than just a logo or a tagline. It’s the embodiment of your company’s values, identity, and promise to your customers. Whether you’re a start-up, striving to establish your identity or a well-established company looking to stay relevant, the concept of brand activation holds the key to unlocking new heights. In this article, we'll explore the essence of brand activation, its … [Read more...]
A Comprehensive Guide on How to Start a Non-profit
Have you ever thought of how to start a nonprofit, envision the potential to drive significant global change, and become a positive force in your community? Picture the possibility of uniting individuals under a cause that genuinely sparks your passion, inspiring collective action. As per the National Center for Charitable Statistics (NCCS), around 1.5 million nonprofit organizations were registered with the Internal Revenue Service (IRS) in 2016. This marked a 4.5 percent increase from 2006 … [Read more...]
50 Catchy Event Names for Event Branding
In event planning, standing out and striking a great first impression are total game changers. Event names are one of the very first things people notice about your event. That’s why you need to make them appealing, striking, and well—catchy. Catchy event names can do wonders for your event planning business. For one, it has the ability to captivate potential attendees, spark intrigue, and set the tone for the entire party or occasion. Beyond just a string of words, event names have evolved … [Read more...]
Naming a Nonprofit: A Creative Process That Matters
Naming a nonprofit is more challenging, yet also more fun, than it sounds. You want to choose a name that stands out from the competition and represents your goal, mission and vision, and values by avoiding the use of too lengthy, or too general names. The name you choose should appeal to your donors, volunteers, and beneficiaries. According to the National Center for Charitable Statistics (NCCS), there are more than 1.5 million nonprofit organizations registered in the United States, … [Read more...]
Top Trade Show Booth Ideas and Strategies For Your Next Event
Trade shows are major marketing events that take at least one-third of an organization’s marketing budget. The pressure is real to make a mark on your audience as you strive to get a return on your investment. A critical strategy is to create an engaging trade show booth design. In choosing a trade show booth design, budget is a big consideration. A typical tradeshow booth will usually cost thousands of dollars, depending on your contractor and materials. Given the investment, it is … [Read more...]
What is a Digital Ticket and How Can It be Used for Events?
In today's age, digital technology is changing the way we do things, and events are no exception. The days of paper tickets and long queues are quickly becoming a thing of the past, as more and more organizers are turning to digital ticketing solutions with event tickets conveniently stored in attendees’ smart devices. Digital tickets are becoming increasingly popular because they offer a host of benefits that traditional paper tickets simply cannot match. From convenience to security, … [Read more...]
How to Craft Your Perfect Event Invitation Email From Scratch: Tips and 6 Free Invitation Email Templates
Event creators, event organizers, and event marketers know that event invitation emails are hard to write. However, if done right, an event invitation email will lead to successful event promotion. On the other hand, if done wrong, it will lead to a waste of effort and poor return on investment. Event invitation emails play a huge and important role in the success of every event. Whether it’s a webinar, a fundraiser, or a networking event, event professionals can use an email invitation to … [Read more...]
Experiential Marketing: What, Why, Examples, and How You Can Use It in Your Events
Experiential marketing is one of the most effective strategies to connect and interact with consumers. Traditional marketing campaigns are losing their efficacy in gaining customers. What is increasingly effective today is creating unique and energetic branded experiences to consumers, these branded experiences are called events. The brand experience begins with good experiences with your marketing campaigns. Read on to find out what experiential marketing is, learn how to create an … [Read more...]