In order to sell tickets and collect registrations online, it is important that your website is easy for anyone to use. Google is changing their mobile search results algorithms to rank website higher that give readers easier access to read and interact with their websites.
The Principle at Work: Accessibility
In general, we should all be in favor of increasing access to our websites and events. The more people that can access our websites, the more people are likely to attend, and the more successful we can all be.
Web accessibility is not going away, and requires on-going effort and investment. This is one benefit of hosting your online registration and ticketing management website and blog with Event Smart.
When and HOW is Google changing its mobile ranking algorithm?
On April 21, Google is expanding their use of “mobile-friendliness as a ranking signal”. When this is implemented, worldwide, if you search for something on a mobile device today, then search again on April 21, the list of search results may change depending on if the websites among the search results are ‘mobile-friendly”.
Depending on the type of events you organize, industry and audience, 60% or more of your registrations may come by those using a mobile device (phone or tablet). The number of people using mobile devices is growing fast. So regardless of whether someone is using a desktop computer, tablet or mobile phone, you want your audience to be able to find your events and buy tickets.
If the websites for those search results are not “mobile-friendly:, that website will be penalized and will not appear as early in the search results.
Could this be you?
Event Smart websites are already mobile-friendly!
If you’re hosting your event website on Event Smart, then take a deep breath because you’re smart. When we launched Event Smart, we ensured that each of our free event website themes are mobile-friendly.
Your fees go toward making sure your attendees can register with mobile devices.
If you’re not using Event Smart, it is up to you to determine if your website is mobile-friendly.
Event Smart website are beautiful on mobile devices, here are some great examples:
How do I find out if my website is mobile-friendly?
You can use Google’s “Mobile-Friendly” test tool to see if your website is ready or not. If your website is not ready, you might consider using Event Smart for your event website and blog.
If you have questions about either mobile-friendly event websites, we’re always happy to chat, just contact us.