Running search engine optimization campaigns is an effective marketing strategy for promoting events. Event Smart provides Event Schema Markup to provide Google and other search engines event data in the format it needs. When search engines find your event page and index it to their results, your event can be shown to attendees who are searching for relevant events in your area. Additionally, you can leverage paid search engine marketing to increase your event’s exposure – especially for … [Read more...]
Google is Changing Their Mobile Search Results Algorithm, are You Ready?
In order to sell tickets and collect registrations online, it is important that your website is easy for anyone to use. Google is changing their mobile search results algorithms to rank website higher that give readers easier access to read and interact with their websites. The Principle at Work: Accessibility In general, we should all be in favor of increasing access to our websites and events. The more people that can access our websites, the more people are likely to attend, and the more … [Read more...]