As an event organizer, you probably use social media marketing to advertise your events and attract more attendees. Facebook, for example, offers a variety of free tools – such as Facebook Pages, Events, and Groups – that you can use to increase your event outreach and potentially gain more revenue with increased event registrations and bookings. In this article, we’ll share some actionable tips that will help you fully utilize free Facebook marketing to improve your event planning efforts, … [Read more...]
5 Ways Podcasts Can Add Value to Your Event Marketing
Podcasts are becoming an undeniable force in the world of event marketing. Today, there are over 700,000 active podcasts in more than 100 languages, and both of these numbers are increasing year after year. Therefore, it’s not surprising that savvy event planning companies have noticed the trend and have started using podcasts in their event marketing campaign. Podcasts offer a range of opportunities for promoting your event that are hard to match by any other marketing method, so any … [Read more...]
Use These 5 Strategies to Promote Your Event on Pinterest
Although Pinterest doesn’t get as much attention as platforms like Twitter or Facebook, it doesn't mean that it’s not just as powerful of a tool for promoting your brand and connecting with your potential customers. According to Pinterest’s official blog, around 250 million people and 1.5 million businesses use Pinterest each month. This makes it one of the best platforms to connect with prospective attendees and sponsors. In this post, we’ll take a look at some of the ways you can use … [Read more...]
How to Use Twitter to Promote Your Event to Attendees
Twitter is an amazing platform with a worldwide reach and the power to really affect people's lives. It can also be a really great promotional tool, and event organizers are using it as a way to attract new attendees, connect with sponsors, and improve brand recognition. In this article, we’ll share some tips on how you can use Twitter to promote your events and increase attendee engagement. But first, let’s take a look at why you should consider using Twitter as part of your event promotion … [Read more...]
10+ Event Marketing Ideas to Sell Out Your Next Event
Successful event organizers use data gathered from past events to design effective event marketing strategies. Their marketing strategy may include using event discovery websites, creating a strong social media presence, or targeted email marketing. In this article, we’ll look at some of the best event marketing ideas that you can use to sell out your next event. We’ll also explain how you can implement these event marketing ideas and get started with a step in the right direction. #1: Event … [Read more...]
Search Engine Marketing for Events
Running search engine optimization campaigns is an effective marketing strategy for promoting events. Event Smart provides Event Schema Markup to provide Google and other search engines event data in the format it needs. When search engines find your event page and index it to their results, your event can be shown to attendees who are searching for relevant events in your area. Additionally, you can leverage paid search engine marketing to increase your event’s exposure – especially for … [Read more...]
How to Let Attendees Know They’re an Important Part of Events
Letting event participants know they’re an important part of your event is a great way to engage with them. When done right, it can enhance their event-going experience and improve their chances of attending future events you host. What’s more is that it gives you an opportunity to encourage them to: Attend your next event. Recommend your event to their friends and peers. Share your event’s details with their social media following. Give testimonials that you can add to your … [Read more...]
MailChimp for Beginning Event Marketers
As an event marketer, you’re always on the lookout for different ways to promote your event, encourage prospective attendees to register, or sell event tickets. One of the best ways to market your event is undoubtedly through email marketing. Email marketing is an incredibly effective marketing channel for promoting events. And the good news is that you can integrate your Event Smart website with one of the most popular email marketing platforms, MailChimp. In this article, we’ll show you … [Read more...]