Naming a nonprofit is more challenging, yet also more fun, than it sounds. You want to choose a name that stands out from the competition and represents your goal, mission and vision, and values by avoiding the use of too lengthy, or too general names. The name you choose should appeal to your donors, volunteers, and beneficiaries. According to the National Center for Charitable Statistics (NCCS), there are more than 1.5 million nonprofit organizations registered in the United States, … [Read more...]
Heartfelt Thanks: Writing Effective Thank You Messages To Your Donor
Donors are the lifeblood of any nonprofit organization. They provide the resources, the motivation, and the vision for your cause. But how often do you tell “thank you for your contribution and support” to your donors and supporters? And how do you do it in a way donors understand that makes them feel valued and inspired to give again? Fundraising expert Penelope Burk, who has studied thank-you letters for over fifteen years, found that an outstanding thank-you letter has a significant … [Read more...]
Top Trade Show Booth Ideas and Strategies For Your Next Event
Trade shows are major marketing events that take at least one-third of an organization’s marketing budget. The pressure is real to make a mark on your audience as you strive to get a return on your investment. A critical strategy is to create an engaging trade show booth design. In choosing a trade show booth design, budget is a big consideration. A typical tradeshow booth will usually cost thousands of dollars, depending on your contractor and materials. Given the investment, it is … [Read more...]
What is a Digital Ticket and How Can It be Used for Events?
In today's age, digital technology is changing the way we do things, and events are no exception. The days of paper tickets and long queues are quickly becoming a thing of the past, as more and more organizers are turning to digital ticketing solutions with event tickets conveniently stored in attendees’ smart devices. Digital tickets are becoming increasingly popular because they offer a host of benefits that traditional paper tickets simply cannot match. From convenience to security, … [Read more...]
How to Craft Your Perfect Event Invitation Email From Scratch: Tips and 6 Free Invitation Email Templates
Event creators, event organizers, and event marketers know that event invitation emails are hard to write. However, if done right, an event invitation email will lead to successful event promotion. On the other hand, if done wrong, it will lead to a waste of effort and poor return on investment. Event invitation emails play a huge and important role in the success of every event. Whether it’s a webinar, a fundraiser, or a networking event, event professionals can use an email invitation to … [Read more...]
Experiential Marketing: What, Why, Examples, and How You Can Use It in Your Events
Experiential marketing is one of the most effective strategies to connect and interact with consumers. Traditional marketing campaigns are losing their efficacy in gaining customers. What is increasingly effective today is creating unique and energetic branded experiences to consumers, these branded experiences are called events. The brand experience begins with good experiences with your marketing campaigns. Read on to find out what experiential marketing is, learn how to create an … [Read more...]
6 Effective Tips on How to Promote a Festival
Festivals are undoubtedly a fun and entertaining type of event. They are great means to showcase local culture and creativity. Festivals are powerful drivers for tourism and help boost the local economy. For businesses and organizations, they are an effective way of brand exposure and customer engagement. And if you're planning on hosting one, then you need to plan as early as possible. Six months is the minimum planning time for festival events like music festivals, celebration festivals, or … [Read more...]
How To Improve Event Engagement With Social Media
Organizing and managing events is not only an important element for the success of your Event, but audience engagement is the most critical aspect for the success of any event. It is important that people who come to attend your event must feel entertained and engaged from beginning to end of the event. Simply promoting your event on social media cannot be enough for your event marketing and audience engagement. You have to create exclusive event strategies that comprise reaching … [Read more...]
How To Write The Perfect Virtual Event Description
Writing The Perfect Virtual Event Description As a global pandemic swept our globe, some industries were quicker to adapt than others. Event planners, fortunately, had a myriad of tools at their fingertips which could be leveraged to take the world of events into a digital forum, and successful events were being hosted remotely, allowing people to tune in from all over the world. In a year of upheaval, event planners have been leveraging technology to provide dynamic and diverse events … [Read more...]
How To Use Social Media To Market Your Event
Social media provides you with a great platform to reach your target audience and generate interest in your events. It doesn’t require any expert knowledge or skills, just a little bit of time and attention. Part of the time to do this requires some effort thinking about a specific strategy to reach your audience and inspire them to socially share your posts and create a hype around your events. The end goal of course should be selling tickets to your events and creating an urgency to take … [Read more...]