Seasonal Trends for Different Types of Events Business demands can fluctuate depending on seasons, and for event organizers or businesses that offer events, this can mean that you may experience times with heavy demand or none at all. And that can mean a lot of lost opportunity and potential revenue for your organization. At Event Smart, we’ve identified three main times of the year when there is a sharp rise in demand for events: Spring (April to May) Early fall (September to … [Read more...]
A Paper Registration Process Costs Thousands of Attendees
Replacing your existing paper registration system with an online registration solution is one of the best decisions you’ll make for your business. You’ll save time (and money!), be able to expedite the event registration process for attendees and possibly generate more revenue from events. More specifically, you’ll be able to: Let customers register for the event and purchase tickets online. Offer multiple payment methods. Use social media sharing tools to get the word out about … [Read more...]
Use These 5 Strategies to Promote Your Event on Pinterest
Although Pinterest doesn’t get as much attention as platforms like Twitter or Facebook, it doesn't mean that it’s not just as powerful of a tool for promoting your brand and connecting with your potential customers. According to Pinterest’s official blog, around 250 million people and 1.5 million businesses use Pinterest each month. This makes it one of the best platforms to connect with prospective attendees and sponsors. In this post, we’ll take a look at some of the ways you can use … [Read more...]
How to Use Twitter to Promote Your Event to Attendees
Twitter is an amazing platform with a worldwide reach and the power to really affect people's lives. It can also be a really great promotional tool, and event organizers are using it as a way to attract new attendees, connect with sponsors, and improve brand recognition. In this article, we’ll share some tips on how you can use Twitter to promote your events and increase attendee engagement. But first, let’s take a look at why you should consider using Twitter as part of your event promotion … [Read more...]
Great Ideas for Planning Your Next Charity Event
Planning and organizing a charity event is one of the most effective fundraising strategies. They help highlight your cause, promote dialogue between attendees, and allow you to establish a fundraising channel that is fun and engaging for everyone involved. In this article, we’ll walk you through a step by step process to help you plan and organize your next charity event. We’ll also share some fun and easy fundraising ideas that are sure to get people to raise money for your cause. Let’s … [Read more...]
10+ Event Marketing Ideas to Sell Out Your Next Event
Successful event organizers use data gathered from past events to design effective event marketing strategies. Their marketing strategy may include using event discovery websites, creating a strong social media presence, or targeted email marketing. In this article, we’ll look at some of the best event marketing ideas that you can use to sell out your next event. We’ll also explain how you can implement these event marketing ideas and get started with a step in the right direction. #1: Event … [Read more...]
4 Best Ways to Sell Out Your Event, And How to Get Started
Do you ever wonder how successful event organizers are able to sell out events, and even have potential people backlogged on an event waitlist – sometimes in just a few weeks? The short answer is that they analyze data from previous events and set up a strong foundation for event marketing from the get-go. This involves conducting market research, setting up an event website, and promoting your event on social media. In this article, we’ll cover some practical tips and strategies that you … [Read more...]
Search Engine Marketing for Events
Running search engine optimization campaigns is an effective marketing strategy for promoting events. Event Smart provides Event Schema Markup to provide Google and other search engines event data in the format it needs. When search engines find your event page and index it to their results, your event can be shown to attendees who are searching for relevant events in your area. Additionally, you can leverage paid search engine marketing to increase your event’s exposure – especially for … [Read more...]
A Better (More Affordable) Alternative to Eventbrite
If you are thinking of organizing an event, having an online presence is incredibly important. When your event is published to the web, you are able to accept online registrations, sell tickets online from your site, and reach a wider audience. Not to mention, a functional and informative event website significantly improves the user experience. And to set up an event website that allows you to accept online registrations and sell tickets online, you’re going to need to sign up with an online … [Read more...]
How to Start an Event Planning Business With No Money
Unlike most startups, you can start a successful event planning business with a fairly limited startup budget. There are many different types of events you can offer your event planning services for, including: Corporate and Education: conferences, meetings, seminars, and graduations. Promotional: product launches, fashion shows, charity events, and fundraisers. Celebrations: birthday parties, weddings, sports-related events, local fairs, festivals, and other special events and social … [Read more...]