Do you ever wonder how successful event organizers are able to sell out events, and even have potential people backlogged on an event waitlist – sometimes in just a few weeks? The short answer is that they analyze data from previous events and set up a strong foundation for event marketing from the get-go. This involves conducting market research, setting up an event website, and promoting your event on social media. In this article, we’ll cover some practical tips and strategies that you … [Read more...]
Archives for December 2018
Search Engine Marketing for Events
Running search engine optimization campaigns is an effective marketing strategy for promoting events. Event Smart provides Event Schema Markup to provide Google and other search engines event data in the format it needs. When search engines find your event page and index it to their results, your event can be shown to attendees who are searching for relevant events in your area. Additionally, you can leverage paid search engine marketing to increase your event’s exposure – especially for … [Read more...]