When it comes to planning for your event, one of the most important things to ask yourself is how much will you price your tickets. A ticket pricing strategy is important because it is a big determinant of the attendance of your participants and the overall success of your event. The way you price your tickets can shape how your event is perceived by your target audience. A thoughtfully structured pricing model contributes to a positive brand perception, signaling value, exclusivity, and a … [Read more...]