Every day, people are faced with so many messages competing for their attention. When it comes to promoting and making events, Event Storytelling is a strategic approach to hook your audience with a shared understanding and make an emotional impact that aligns with your interests. According to studies, "55% of consumers are more likely to remember a story than a list of facts." Additionally, the article cited a Harvard Business Review report that shows “human brains are naturally attuned to … [Read more...]