Event planners are constantly seeking innovative ways to capture the attention and enthusiasm of participants. One strategy that has gained considerable attraction is event gamification.  A 2019 research showed that using gamification increased the efficiency of the organizations that used it by more than 50%. Another study found that gamification made 81% of the participants feel more connected socially at work. But what exactly is event gamification, and why does it matter? Read on to … [Read more...]