Trade shows are major marketing events that take at least one-third of an organization’s marketing budget. The pressure is real to make a mark on your audience as you strive to get a return on your investment. A critical strategy is to create an engaging trade show booth design. In choosing a trade show booth design, budget is a big consideration. A typical tradeshow booth will usually cost thousands of dollars, depending on your contractor and materials. Given the investment, it is … [Read more...]