Writing The Perfect Virtual Event Description

As a global pandemic swept our globe, some industries were quicker to adapt than others. Event planners, fortunately, had a myriad of tools at their fingertips which could be leveraged to take the world of events into a digital forum, and successful events were being hosted remotely, allowing people to tune in from all over the world.

In a year of upheaval, event planners have been leveraging technology to provide dynamic and diverse events across digital platforms. But these events aren’t guaranteed to be a success. As technology reduces the barriers to planning and running events, competition is at an all time high. In this climate, marketing strategy and event descriptions are essential to ensuring your virtual event is a great success. In this article, we’ll take a look at how to write a great virtual event description to build hype and bring as many people as possible to your virtual event.

1) Know Your Audience

You’ve worked hard to ensure your event offers unique value to your audience, so you should make sure your event description demonstrates this. Understanding how to represent your event means knowing what your audience are looking to get out of it. There are various tools and practices that can help you identify the precise points you need to make. Conduct an overview of the questions your customers frequently ask you – these can be answered in your event description. Explore similar events that have run in the past, and ask yourself how they were represented to the audience.

By building a precise idea of what your audience hopes to achieve, you can tailor your virtual event description to their needs, ensuring your event description captures their imagination, and their attendance.

2) Exude Professionalism

“With more events than ever jostling for position in people’s inboxes, it’s essential that your event exudes professionality,” says Jason Smith, a writer at Paper Fellows and HND Essay Writing. “By capturing a professional tone, your event will stand out from the crowd and individuals will trust that you can deliver on your promises.”

Spelling and grammar checks are essential when writing copy for your virtual event. There are many tools out there such as Essayroo, BigAssignments, Assignment Help, Simplegrad and Revieweal that can help with proofreading and flagging up errors. When you’ve been staring at a screen all day writing the perfect virtual event description it’s easy to miss the little things, so leverage these tools to produce a flawless description every time.

3) Make It Inclusive

The internet has always been a great leveller, allowing people from diverse demographics to come together. Virtual events give you the opportunity to expand your audience, and one way you can do this is to brace inclusivity within your event description.

Utilize larger font sizes, contrasting colors and clear, bold language to ensure that everyone who accesses your event description finds it easy to understand. Take inclusivity to the next step by including audio descriptions – a clickable icon will help users access these – or video, with subtitles, describing your event. Inclusivity is a hot topic across the web at the moment, but by taking advantage you’ll be expanding your audience as well as doing your bit for social justice.

4) Optimize It For The Web

“Your virtual event is taking place as part of a complex digital ecosystem so optimizing the event description for the web will place you centre stage,” says Francesco Perez,  a event writer at LiaHelp and OXessays. “Optimizing the language in your description will maximize the people who find your event through Google searches, for example.”

Utilize tools such as Google’s keyword planner tool to discover the terms that people are searching for. These SEO (search engine optimized) keywords are an important tool in bringing your event to a wide audience. Take time to produce multiple event descriptions – a unique description on event websites can boost your event in Google’s rankings.

5) Find Feedback

When you’re writing an event description, you’re producing copy that you hope will chime with your demographic. For the perfect virtual event description you’ll need to know if you’ve been successful, so reach out to members of your audience to find out if your description hit home.

Don’t wait until it’s too late – early in the planning stage produce and trial some event descriptions. Ask your audience if they’re inspired – and listen to the answer.

Wrapping Up

After all the hard work that goes into planning your virtual event, it’s easy to make the event description as an afterthought. However, this is the gateway to your event, so producing a dynamic, inclusive and professional description will bring more participants on board and guarantee your event is a success. Happy planning!

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About the guest contributor:

Katherine Rundell is a blog writer at UKWritings and Academized. She has been involved in the event industry for a decade and has been behind many successful physical and digital events. You can find more of her work at Professional essay writers.